You’ve done it! You’ve captured the intricacies and practical applications of Professor Mumblemore’s groundbreaking work on glottochronology (or electrophysiology, or perhaps paleoentomology) in crisp, engaging, easy to comprehend prose (or a minute-thirty of video, if you prefer). Good work! All that’s left is to get his A-OK and we can get this puppy published. Wait… what’s this? Professor Mumblemore returned your piece with notes—lots of … [Read more...]
Guidelines for Smart Content Curation
June 5, 2012 by
On May 8, I delivered a Meet Content webinar about effective content curation for higher ed. This post captures many of the insights I shared in that session. I love this “Dilbert” cartoon where the “digital media curation” professional at a meeting says, in response to someone asking what he does, “Ha ha! I look down on you for not understanding my trendy jargon!” But in the end, even he can’t explain his work. Curation is hip, which … [Read more...]
Higher Ed Rocks Confab: Engaging Content at Indiana University
May 22, 2012 by
On the first day of Confab, Indiana University's Erika Knudson and Rebecca Salerno discussed their work creating a content strategy for the Indiana University Alumni Association geared around spurring engagement and building lasting relationships. We interviewed Knudson and Salerno about their effort: Below is our Storify of tweets from the session: [View the story "Creating Emotionally Relevant Content for Higher Education … [Read more...]
Case in Point: Content Strategy at N.C. State
May 8, 2012 by
Learning the principles behind creating and sustaining effective web content is important, but it’s always helpful to see how someone else has put them into practice. With that in mind, we reached out to Tim Jones, executive creative director at North Carolina State University, to talk about how he is using content strategy at his institution. Jones came to content strategy through journalism, working as a newspaper reporter for almost a year … [Read more...]
Content With Purpose: Ready, Set, Action!
April 23, 2012 by
What defines quality content? Does it communicate clearly? Does it attract new users? Does it engage current users? It can and should do all those things, but to what end? Ultimately, content should inspire action. On Meet Content, we talk a lot about purposeful content — goal-driven content for users and publishers alike. I think that's an idea most people can buy into. However, when you start talking about user actions, content contributors … [Read more...]