When we create content—whether it’s a tweet, a blog post or a program description—we can no longer anticipate the default experience to be the desktop web browser. Our content is going places—sometimes places we can’t predict. It could be an iPhone, a Kindle, even a Nintendo Wii. As it is dispatched to digital corners far and wide, is it equipped to do its job, no matter the context? Will content goals and user needs remain well … [Read more...]
Going Long: The Role of Longform Web Content
With 140-character tweets and short, scannable web copy often top of mind, it can be difficult to think of a situation where we would willingly want to publish thousands of words. But longform content is carving out a significant niche in the habits of online content consumers, as evidenced by trends in journalism and ebook publishing. In higher ed, there are opportunities to capitalize on this trend, as well as implications to … [Read more...]
Keeping a Flexible Content Plan
Last week, Tim Nekritz, director of web communication at SUNY Oswego, tackled a great topic: content and serendipity. In it he shared an example of content that unexpectedly generated a record-breaking amount of engagement for the SUNY Oswego Facebook page: 275 likes, 48 shares and 28 comments. Not bad. This content wasn't a carefully planned editorial story or coverage of a campus event — and certainly not a report on the latest school … [Read more...]