Yesterday, we began discussing how our content strategy efforts can be made more effective by smartly applying student workers to the cause. As Texas A&M’s Amy Grace Wells explained, the challenge is in getting the students to see past individual assignments and embrace the larger strategy at work. With the right training, context and support in place, Wells has made it happen. Today, we bring you the student perspective. Laura Lorenz is a … [Read more...]
A Content-First Approach to Your Events Calendar
Ah, the events calendar. One of the most ubiquitous components of a university website, and often one of the most confounding. From wrestling with feeds and technical configurations to simply getting people to use the darned thing, a calendar can be a headache. Time to schedule some Excedrin. With the right approach, though, that headache can become a valuable asset. An events calendar is not just a software application, after all—it’s a rich … [Read more...]