Meet Content Blog Archives
Conducting a Competitive Analysis
In order to make informed decisions about your website, you need an understanding of what content you have and if it’s any good. Hello, content audit! But how do you know if your findings are appropriate, if your recommendations can work, and if your content will put you ahead of the competition? Hello, competitive analysis! A competitive analysis of web content is an assessment of competing websites based on your content goals. This could be an … [Read more...]
Meet Confab Higher Ed
Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See our recap of the conference, including a video of attendees sharing their top takeaways.) We were thrilled. Finally, a conference devoted to content strategy, with a lineup that couldn’t be … [Read more...]
‘Snow Fall’ and Storytelling in Higher Ed
On Dec. 20, The New York Times wowed readers and industry peers alike with the publication of an interactive feature called “Snow Fall,” which told the story of a fatal avalanche in Washington’s Cascade Mountains this past February. It was not your ordinary multimedia feature. It brought words, pictures, video and interactive graphics together in a whole new way that had many hailing the project as a harbinger of the future of journalism. That … [Read more...]
Content Resolutions for 2013
With 2012 nearly wrapped up, we’re looking ahead. Whether you enjoy creating New Year’s resolutions or not, here are some content goals we hope are on your list for 2013. De-Silo Social Media We may feel like we’ve got this social thing down. We’ve built large communities via Facebook and Twitter, creating great content that spurs tons of engagement. Our student bloggers are going like gangbusters. And we’ve successfully experimented with … [Read more...]
Tracking Content Goals With Web Analytics
Okay, now that you're up to speed on a goal-driven approach to web analytics for content analysis, let's look under the hood of Google Analytics to see how you can track those killer success metrics (KPIs) you defined. There are many important steps involved in configuring Google Analytics — or any other web analytics tool — to properly record, organize and label data. However, defining your analytics goals is probably the single most important … [Read more...]