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When considering how best to use social media platforms such as Twitter or Facebook, we are often thinking in real-time. What are people talking about right now? How can we communicate the vitality of campus life? How can we be proactive listeners and responsive publishers? However, one of the most intriguing ways to use real-time platforms comes from looking into our past. Many institutions are finding that highlighting archival university … [Read more...]
The Case for a Web Editor-in-Chief
Web content workflow and governance include many moving parts. In order to keep the wheels turning, roles and responsibilities must be defined to make sure that all work gets done and that content contributors have clear expectations about their own and others’ responsibilities. As described in Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach: "It’s critical for each person to know what their role is and how … [Read more...]
Guidelines for Effective Editorial Calendars
Whether we’re planning content for a homepage, a blog, a news site, a Twitter account or some other destination, an editorial calendar is an essential tool for making sense of the who, what, when, where, why and how of our content: Who is responsible for creating this? What content type are we publishing? When will we publish this content? Where will we publish it? Why are we publishing this? How are we promoting this … [Read more...]
Content Worksheets for Editorial Workflow
For web professionals in higher ed, keeping content up to date is an uphill battle. Regardless of the size of your institution, as a content professional you still have to deal with numerous subject matter experts, content contributors, editors, approvers, and publishers. Content has a shelf life, and without processes for maintaining it, it can quickly become ROT. Editorial workflow for the web is a challenge for day-to-day work, not to mention … [Read more...]
Setup Your YouTube Videos for Success
Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos are produced. Yes, YouTube is the second most popular search engine … [Read more...]