Last week, higher ed new media communication specialist Alaina Wiens wrote about how recent changes to the Facebook Newsfeed are affecting user engagement. As Facebook tightens their grip on the algorithm that prioritizes when and where posts are seen, social media content creators are scrambling to figure out the requirements for successful Facebook engagement. Wiens reminds us that it's more important than ever to have a strategy. Facebook is … [Read more...]
Assessing the Value of HTML Meta Tags
August 18, 2011 by
Get excited! We’re talking HTML meta tags. Yes, today these annoying details we love to ignore are front and center. Metadata is not a sexy topic for most people, and HTML meta tags even less so. But they’re on our web content checklist — or they should be — so let’s have a plan. HTML meta tags are used to inform search engines about your webpage content. What is this page about (meta description element), and what are the subjects … [Read more...]
New Semester, New (Awesome) Content
August 11, 2011 by
Soon, the quiet in the halls will yield to chatter and footsteps. The lines at the campus food court will become exponentially longer, and the frisbee will resume its flight path over the quad. That's right: students. They're baaaack. Or they will be soon, anyway. So how do we plan content to herald this annual rite? There are many aspects to the beginning of the academic year that present compelling content opportunities. I've got a few … [Read more...]
Elements of Editorial Style for the Web
August 4, 2011 by
Last week, while sitting at Starbucks, I overheard a guy tell his friend, "Making websites is so easy these days. You just buy a template and move text around." I joked with Georgy about asking the guy to do a Meet Content guest post on "Cut-and-Paste Content Strategy." Although most people don't describe the process as being that easy, many do have an oversimplified understanding of what is involved in creating effective … [Read more...]
On-Brand SEO Keywords for Meaningful Search
July 20, 2011 by
Search engine optimization (SEO) is an essential component of content strategy. If audiences can't easily find or discover your content through search, its value and usefulness is diminished. We need to understand the words our audiences associate with our content so that we can cater to their search habits with relevant keywords. This is a fundamental task for SEO. However, people often confuse valuable SEO keywords with the right SEO … [Read more...]