Information Is Not Inherently Useful or Usable

A common perception in higher ed is that the role of content owners is to simply publish information. If it's on the website, they’ve done their job. How many times have you been told, "Well, did you look on our website? It's there"? As part of a collection of humorous cartoons on content challenges, Bruce Ryan of 4 Syllables highlights the importance of content owners, contributors and publishers taking responsibility for conveying … [Read more...]

Higher Ed Takeaways From Confab 2011: The Content Strategy Conference

Last week Meet Content attended Confab: The Content Strategy Conference. We joined web content professionals from around the world to talk content and eat cake. (Seriously, our host Brain Traffic was not kidding when they said the days of content and cake were coming — the subsequent sugar highs were not just metaphorical.) To our delight, higher ed was well represented (check out our higher ed Confab Twitter list). In fact, organizers … [Read more...]

Success with Student-Generated Content

Student-generated content sounds like a great idea–it’ll be authentic, passionate and uniquely voiced. However, making it happen—and happen well—is easier said than done. Communications consultant Liz Allen recently kicked off a series of blog posts on how to integrate student-generated content into our web communications, particularly social media. In her most recent post, she talks about how to find student contributors who we can rely on to … [Read more...]

How to Hire Your Content All-Star

Are the budget purse strings loosening at your institution? Have you lobbied to get some of those newly available dollars thrown in the direction of improving content on your university’s website? Yes? Excellent! Now, who to hire? This decision is made more challenging by the always-evolving nature of the web and the many hats we in the content world are often forced (or sometimes choose) to wear. But Ann Handley, co-author of “Content Rules,” … [Read more...]

Refresh Your Commencement Coverage with Compelling Content

It’s that time of year when flat hats and long robes are the height of fashion. That’s right, commencement is just around the corner. If you’re like me and coming up on your seventh straight commencement, it can be tempting to fall back on the conventional, tried-and-true approach. But this year, why not try something new? After all, commencement is a milestone that engages a majority of our audiences in one way or another, evoking pride, … [Read more...]