It’s hard to believe that it’s almost been a year since we launched Meet Content. In that time, we’ve covered a wide array of topics — everything from inline links to infographics — and have had many enlightening and inspiring conversations with you about how we can keep making content better. To that end, we’d like to share a few new offerings from Meet Content that we hope will extend that conversation even further. A Newsletter Your … [Read more...]
Six Months of Meet Content
September 27, 2011 by
This weekend at Podcamp Boston, one presenter made the point that monitoring social media won't give you all the answers, but it will give you some really good questions. Six months ago today, we started Meet Content to open a discussion about improving web content in higher education, and we've covered a lot of topics, ranging from infographics to contextual content delivery to crisis communications to editorial style. 33 blog posts and 41 On … [Read more...]
Web Analytics for Content Planning
September 14, 2011 by
We commonly associate web analytics (including Google Analytics) with web governance and measurement, using it to evaluate content performance and user interaction post website launch. But web analytics can do more than report progress: it can inform process. A lot of content work happens before we have a governance plan in place, including content research and discovery. We need to understand business objectives and website goals, who our users … [Read more...]
Assessing the Value of HTML Meta Tags
August 18, 2011 by
Get excited! We’re talking HTML meta tags. Yes, today these annoying details we love to ignore are front and center. Metadata is not a sexy topic for most people, and HTML meta tags even less so. But they’re on our web content checklist — or they should be — so let’s have a plan. HTML meta tags are used to inform search engines about your webpage content. What is this page about (meta description element), and what are the subjects … [Read more...]
On-Brand SEO Keywords for Meaningful Search
July 20, 2011 by
Search engine optimization (SEO) is an essential component of content strategy. If audiences can't easily find or discover your content through search, its value and usefulness is diminished. We need to understand the words our audiences associate with our content so that we can cater to their search habits with relevant keywords. This is a fundamental task for SEO. However, people often confuse valuable SEO keywords with the right SEO … [Read more...]