Style guides are essential partners in the creation of effective content. They help ensure consistency of tone, voice, brand, spelling and grammar, giving our content credibility and value. Rick provided a great breakdown of the elements of editorial style for the web last August. But what about social media? Since we can’t erect an editorial process around every individual tweet, status, comment or response, it is critical to have a style … [Read more...]
Build Community Around Photo Content with Instagram
January 17, 2012 by
After years of loyal Blackberry usage, I finally bought an iPhone in early September. But it took me a few months to come around to what millions of iPhone users had been obsessing about for months: Instagram, the photo editing and sharing app. Once I decided to go all in, I realized what the buzz was all about—Instagram's real potential for engaging, community-driven content. In talking with Higher Ed Live's Seth Odell at EduComm 2011 last … [Read more...]
Social Media Guides for Content Creation
January 4, 2012 by
What do Twitter, Facebook, Google and YouTube have in common? While they are often essential to our content strategy, none of these third-party social media platforms are completely intuitive. They all have little-known functionality, power user tricks and an unceasing tide of new features that, if we’re in the know, can help us more effectively achieve our communications goals. The good news is, we can get a lot of insight straight from the … [Read more...]
A Content Smorgasbord for the Holidays
December 16, 2011 by
Well, the weather outside is frightful. But content is so delightful! Okay, I guess we’ll stick to blogging over caroling. Either way, while things are somewhat quiet between the end of the fall semester and the start of the spring, there are several discrete projects you can tackle to build your skill set and prepare for a new content-focused year. Here are a few of our ideas—and we can’t wait to hear yours. Perform a content checkup with … [Read more...]
Content and Community at Boston University
November 21, 2011 by
Last week, we talked about content and community in higher education. What is the role of content in online community management? What are the challenges and opportunities? Some smart higher ed community managers chimed in to share their thoughts on these questions and others. Today, I'd like to dig a little deeper. I reached out to Jenny Mackintosh from Boston University to learn how she and other BU Marketing & Communications staff … [Read more...]