On the second day of Confab, Normandale Community College's Lynne Figg took the stage to talk about how her college undertook a web governance initiative to address content ownership and quality issues. We interviewed Figg and colleagues Mary Krugerud and Matthew Crawford about the project: Below is our Storify of tweets from the session: [View the story "Normandale Community College Case Study: How governance changed our website" on … [Read more...]
Higher Ed Takeaways From Confab: The Content Strategy Conference 2012
May 21, 2012 by
Last week, Meet Content attended the second annual meeting of Confab: The Content Strategy Conference. It was another three sweet days of killer content and cake. Yep, still plenty of cake (and related puns). Higher ed had an even larger stake in the conference than it did last year (check out our higher ed Confab 2012 Twitter list). Plus, there were two great higher ed talks which we’ll cover in-depth tomorrow (stay tuned!). Our friends at … [Read more...]
Case in Point: Content Strategy at N.C. State
May 8, 2012 by
Learning the principles behind creating and sustaining effective web content is important, but it’s always helpful to see how someone else has put them into practice. With that in mind, we reached out to Tim Jones, executive creative director at North Carolina State University, to talk about how he is using content strategy at his institution. Jones came to content strategy through journalism, working as a newspaper reporter for almost a year … [Read more...]
Accessibility Considerations for Web Content
May 1, 2012 by
Our top concerns in planning web content should be our goals, message and audience. What are we saying, who are we saying it to, and why? But with regard to our audience, we also need to consider the “how.” What devices are they using the view the content? Do they have limitations in perceiving certain content, such as visual or rich media? How do we publish content in a way that makes it available to the full range of our audience? When … [Read more...]
Structured Content: An Overview
March 27, 2012 by
When we create content—whether it’s a tweet, a blog post or a program description—we can no longer anticipate the default experience to be the desktop web browser. Our content is going places—sometimes places we can’t predict. It could be an iPhone, a Kindle, even a Nintendo Wii. As it is dispatched to digital corners far and wide, is it equipped to do its job, no matter the context? Will content goals and user needs remain well … [Read more...]