The following guest post was written by Ryan Morejon, social media community manager, and Angeline Evans, former digital media manager, at Florida International University. You never want to dive into a new social channel without a strategy just because it’s new or just for the sake of being there. That’s why, at first, we were hesitant to experiment with Reddit at Florida International University. For one, we didn’t know much about it, … [Read more...]
Optimizing Your Content for the Social Feed
January 5, 2015 by
The following guest post was written by Mike Petroff, digital content strategist, Harvard University. Content strategy typically starts with planning for and managing content on your own website. Words, images, videos, and other elements all fit within your carefully constructed design. But, what happens when people discover your content in spaces like Facebook and Twitter? How can we prepare our content to visually stand out when it … [Read more...]
Department-Level Content Strategy
March 19, 2014 by
The following guest post was written by Erin Martin, Web Communication Leader for the departments of Horticulture and Crop and Soil Science at Oregon State University. Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural higher education content strategy conference held in Atlanta. As I was wandering around, meeting inspiring folks and talking shop with people who get it — who see the value in thoughtful, mindful … [Read more...]
Make Change: Host Your Own Content Strategy Conference
December 3, 2013 by
The following guest post was written by Laura D'Amelio, senior content developer for the Division of Students at York University, in Toronto, Canada Do you ever listen in to someone else’s conversation at lunch or while in line to grab a coffee on campus? Maybe you’ve heard the phrases “do more with less” and “wear multiple hats” often, like I do. My job hasn’t been so different – although originally hired as a writer, my content team and I … [Read more...]
Confab Higher Ed 2013: Session Recaps, Day 2
November 19, 2013 by
From November 11-12, more than 350 individuals representing more than 170 institutions gathered in Atlanta for the inaugural Confab Higher Ed. Alaina Wiens of the University of Michigan-Flint and Meg Bernier of St. Lawrence University share their recaps from some of the 33 speakers who shared content strategy knowledge at the event. Keynote: "Five Ways Digital Strategy Can Drive Excellence in Collaborative Content" with Perry Hewitt “Good … [Read more...]