Last week, we talked about content and community in higher education. What is the role of content in online community management? What are the challenges and opportunities? Some smart higher ed community managers chimed in to share their thoughts on these questions and others. Today, I'd like to dig a little deeper. I reached out to Jenny Mackintosh from Boston University to learn how she and other BU Marketing & Communications staff … [Read more...]
Reinventing News on Your University Website
Two weeks ago at HighEdWeb, I gave a presentation entitled Carrying the Banner: Reinventing News on Your University Website. This session won the Red Stapler for Best of Track (Content), as well as Best of Conference honors. Thanks, HighEdWeb, for the opportunity to present and the tremendous honor! You can watch the full session online, thanks to Higher Ed Live, or read a recap, thanks to LINK. What follows is an elaboration on some of the key … [Read more...]
Content Strategy and Web Development in Higher Ed
We can talk until we’re blue in the face about what makes for great web content, but those efforts would never make it online if not for our web developers. From content management systems to microsites blending multimedia and social media elements, they create the systems and interfaces that give our content function, traction and mobility. In my experience working on content-centric projects with web developers, I find that the key to … [Read more...]